Our blog examines many of the diverse practical applications of gamification, particularly in marketing, training, and education. Gamification may marry perfectly with sustainability incentives, as well. This article examines the potential of “turning virtuous green actions…from worthy but kinda joyless chores into tasks that earn rewards, gain recognition, and can turn ambivalent customers into eager [...]

There were several articles this week which took a look at how gamification is at a turning point in the business world. According to TechCrunch blogger Joseph Puopolo, gamification has grown beyond the “awkward teenager phase” now that businesses are recognizing the term and seeing impressive results from implementations of gaming principles in the workplace. [...]

This Forbes article suggests that, thanks to the success of Bunchball and SAP’s recently announced interest in gamifying its products (among other factors), gamification is going to be a major factor in upcoming businesses. He also describes how “gamification” is moving past the buzzword stage and into common business vocabulary: “Mario [gamification initiative lead at [...]

Here’s one to keep an eye on. Mogl, a new San Diego-based company, is giving users incentive to dine out at partnering restaurants by making a game of it. Mogl takes the frequent shopper punch card program to a new level by modernizing and  spanning across 350 participating restaurants (and counting!). Cash prizes are rewarded [...]