Lately, Forbes appears to have become more and more intrigued by gamification. In this article, they argue that gamification can be absolutely instrumental for CEOs seeking to set the path for success for their employees. Here are some thoughts pulled from the article: “In essence, gamification, applied to the enterprise, is an improved and flexible [...]

PALA+, the “Presidential Active Lifestyle Award Challenge,” is teaming up with companies like Electronic Arts, Nintendo, and Ubisoft to launch an exercising and healthy lifestyle initiative. Games like Wii Fit will integrate features that reward participants for active gaming. Video games are continuing to diversify as a medium, resulting in new perspectives on their functionality [...]

This is a great new way to think about strategies to engage your customers and employees. Adobe chief strategist Mark Randall’s perspective outlines 14 “elements” and explores the effects of their combinations. Changing your perspective is one of the best ways to come up with new ideas, so this is definitely something to check out. [...]

This article discusses the potential of gamification as an incentive for Help Desk Support Agents to complete tickets and feel accomplished. Although this is an intuitive use of gamification similar to successful programs in sales departments, several factors make this application of gamification a bit more delicate. For one, instilling a gamification program upon technical [...]

This is a great article that anyone interested in design and the future of personal computing needs to check out. With prototypes like Google’s Project Glass currently in the limelight, it is important to think of the implications of new interfaces. Many have dreamed of flat holographic interfaces since Minority Report, and it’s amazing to [...]

In this article, Robert Lehrman refutes some common myths regarding violence in video games. He also explains how video games are often highly underestimated, citing Bethesda Softworks’ recent title, Skyrim, making $650 million in its first month – almost double the year’s gross of the last Harry Potter movie. In this rapidly evolving industry, preconceptions [...]

Our blog examines many of the diverse practical applications of gamification, particularly in marketing, training, and education. Gamification may marry perfectly with sustainability incentives, as well. This article examines the potential of “turning virtuous green actions…from worthy but kinda joyless chores into tasks that earn rewards, gain recognition, and can turn ambivalent customers into eager [...]

There were several articles this week which took a look at how gamification is at a turning point in the business world. According to TechCrunch blogger Joseph Puopolo, gamification has grown beyond the “awkward teenager phase” now that businesses are recognizing the term and seeing impressive results from implementations of gaming principles in the workplace. [...]

This Forbes article suggests that, thanks to the success of Bunchball and SAP’s recently announced interest in gamifying its products (among other factors), gamification is going to be a major factor in upcoming businesses. He also describes how “gamification” is moving past the buzzword stage and into common business vocabulary: “Mario [gamification initiative lead at [...]

Here’s one to keep an eye on. Mogl, a new San Diego-based company, is giving users incentive to dine out at partnering restaurants by making a game of it. Mogl takes the frequent shopper punch card program to a new level by modernizing and  spanning across 350 participating restaurants (and counting!). Cash prizes are rewarded [...]