There were several articles this week which took a look at how gamification is at a turning point in the business world. According to TechCrunch blogger Joseph Puopolo, gamification has grown beyond the “awkward teenager phase” now that businesses are recognizing the term and seeing impressive results from implementations of gaming principles in the workplace. [...]

This Forbes article suggests that, thanks to the success of Bunchball and SAP’s recently announced interest in gamifying its products (among other factors), gamification is going to be a major factor in upcoming businesses. He also describes how “gamification” is moving past the buzzword stage and into common business vocabulary: “Mario [gamification initiative lead at [...]

Here’s one to keep an eye on. Mogl, a new San Diego-based company, is giving users incentive to dine out at partnering restaurants by making a game of it. Mogl takes the frequent shopper punch card program to a new level by modernizing and  spanning across 350 participating restaurants (and counting!). Cash prizes are rewarded [...]

As serious games gain recognition in the business world, it is important that we understand them completely. This article by senior Forrester Research analyst TJ Keitt gives an excellent explanation of what can be expected from serious games used internally in businesses, and the best areas to implement gamification within a company. Keitt acknowledges that [...]

At University of Washington Bothell, students are breaking into serious games with the help of the university’s Center for Serious Play. Their first project is a Farmville-esque Facebook game that raises awareness about local wetlands restoration. Colleges are a good place to look for innovation and industry patterns – seeing gamification crop up at more [...]

Major Financial Advisory firm Deloitte has released a list of the top ten Technology Trends which they predict will have the biggest impact in 2012. Gamification made their cut! According to Bill Briggs, co-author of the report, “The next 12 months will see several technologies including the cloud, big data and mobility continue to grow, [...]

This article analyzes the projected future of gamification. “Research company Gartner reckons that by 2012, more than 70% of the Forbes’ major companies will have at least one ‘gamified’ application.” According to Gartner’s research vice president Brian Burke, “Gamification could become as important as Facebook, eBay, or Amazon…understanding how to apply game mechanics to motivate [...]

Would you consider yourself a diehard fan of a sports team? If that team had an application that allowed you to earn achievements for watching their games and participating in other fan activities, would you want to join in? Sounds like a great idea to me for fans who want to show off their pride! [...]

According to this Wall Street Journal article, gamification is on the rise, with more companies investing in the techniques every day. “Tech-industry research firm Gartner estimates that by 2014, some 70% of large companies will use the techniques for at least one business process.” The article examines some large company implementations, including Deloitte’s virtual badge [...]

This entertaining read from research-live.com analyses the success of gamification when incorporated into even a very primitive format – written surveys. Surveys rely heavily on a user’s willingness and dedication to participate. Engage Research and GMI quickly found that a user who enjoyed the survey’s experience would produce both higher quantity and quality feedback. The next [...]