Forbes Blogger Claims Gamification "will become integral to the social business"

This Forbes article suggests that, thanks to the success of Bunchball and SAP's recently announced interest in gamifying its products (among other factors), gamification is going to be a major factor in upcoming businesses. He also describes how "gamification" is moving past the buzzword stage and into common business vocabulary: "Mario [gamification initiative lead at SAP] explains that he and his colleagues are past the point where they need to explain gamification to clients. In fact clients are coming to them and asking for game-centric solutions. And clients come from a wide range of industries."