Gamification on the Rise; Gaining Recognition

Gamification and Serious Games continue to pop up more in the media. Last month, Redmond, WA hosted the first annual Serious Play serious games professionals conference. According to this article, corporate spending is projected to grow from $100 million to $2.8 billion by 2016. By 2014, more than 70 percent of Global 2000 organizations are predicted to have invested in gamification. Why is gamification so interesting to so many people? The diverse field has shown innovation and improvement in “employee training, customer loyalty, and marketing,” as well as other areas, in an infinite array of industries, from the military to medical corporations, and many more.